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Media
Department
Combine both Hispanic and general market national media
background and experience.
Leverage media budgets and utilize relationships with
local and national media to negotiate and maximize added
value opportunities.
Media
Planning Approach
Media
planning for the Hispanic market employs the same
disciplines as the general market with regard to setting
objectives and strategies, but recognizes specific
characteristics of the Hispanic market.
Promotions
We
view promotions as an integral part of the marketing
wheel. Whereby we evaluate the product from the brand
point-of-view but we also view the product from the
consumers point-of-view. It is important to keep in
mind when developing promotions to ask ourselves the
following questions: How does the brand view itself?
How does the corporation view the brand? How does the
brand interact with marketing? How does the brand
interact with sales? and how does the consumer view the
brand? Once you have answers to these questions the
team will have a clear view of the playing field and how
to best position the brand and do some down field
tackling. |
