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Account Management Experience
Solid professional experience managing
some of the most sophisticated marketers in the country.
Fortune 500 companies: AT&T, Folgers Coffee, Ivory
Shampoo, Tropicana Pure Premium, Evenflo.
Regional and local advertisers: Guaranty National
Insurance Co., Union Bank of California, Wells Fargo
Bank, San Diego Zoo, Cox Communications, KFC
Account Management
Approach
Communication - Build strong relationships with key
members of your marketing, sales and promotional staff,
forming a committed marketing team.
Objectivity - Bring fresh perspectives about the product
and its relevance to the Hispanic marketplace.
Clarity - Sort the various tangible and intangible attributes
and prioritize them into a coherent set of values
that are relevant to the Hispanic market.
Efficiency - Discern the appropriate combination of
advertising, promotion, public relations and collateral
communication tools for the efficiencies of each element
of the marketing mix.
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